When you have a very specific group of people to cater to, it is good because it will be easier for you to direct your efforts to a specific place, but also mean that you are fairly limited. Such specificity can afford you much direction so your marketing efforts will be more organized. Just as long as you aid yourself with a reliable business or mailing list, you your efforts could proceed with force.

Methods of obtaining a mailing or business list:

1. Use a free or paid mailing list. There are a number companies that devote their time to collecting business details for the use of others. These lists may be generalized listing or they may be categorized. Armed with these, you can get your hands on email addresses, telephone numbers and business addresses of different companies, without exerting your own effort to obtain them. The list has been prepared for you, so it save you a lot of time and effort.
2. Use public directories. You can also go to public directories online or in books to get the information you need. Public directories are helpful, but they are usually generalized listings and are not as extensive so it will not really give you the whole picture.
3. Carryout your own research. If you do not trust free listings and cannot afford to pay for a mailing list, you can create your own list by going around and acquiring the business details of your target market. You can go through different directories, websites or make actual visits to these people, so that you can get to them.

With this kind of marketing effort, your marketing efforts will be targeted. Instead of setting up an advertising campaign on radio, television or print, where you do not know who your recipients will be, such strategies are much more focused so will generate better results.