Posted by Cory List on 26th May 2014

​Tough One to Crack - Multiple Domains

Tough One to Crack—Multiple Domains

In the business world today, the internet plays a very important role in advertising and marketing. Most people are online and so you have to exist online, to be able to reach more people. Since websites offer the most effective way to reach your target market, it will be important for you to establish your website and will be essential that you extend your reach. This means that you may want to establish more than one website for a single business. To be able to cater to clients from different countries, you need to have multiple domains and to do this, you have to consider the following guidelines:

  • Getting the (dot) com. If your business website was initially established to cater to your local clients, you will have the unique extension that is applicable for your country, .au for Australia. To extend your reach, worldwide, and to specifically cater to US clients, it will be important for you to register a .com domain for your website.
  • Optimize your website. All your business have to be optimized, so that you can maximize its usefulness. If you need to manipulate the keywords, do so, and make sure to make it appropriate for your target market—to guarantee productivity and results.
  • Use appropriate language, vocabulary and spelling. This means that you have to use the right spelling, terminology and jargon that fits the country you are targeting. If your original site is in a British English and the new site is supposed to cater to the American market, you have to make sure the site read American English so as not to confuse your audience.
  • Setup different content for each. Having multiple domain does not simply mean having more than one website, it means having fresh content for every website. It defeats the purpose of having two things say the same thing because you just might as well scrap the other one. Even if you are trying to say the same thing, you have to approach it in a different way, spin words—scramble the content, so that visitors will not see the two sites as a duplicate of each other.

In other words, understand that when setting up multiple domains there is no definite shortcut. You have to devote the same amount of time and work on your new site as you did for your first one—at least that is true if you want to get good results.